94 Ratings Info

Below is a list of most listened to station groups in the area derived combining the Fall 2007 & Spring 2008 Arbitron Market Report for Sunbury/Selinsgrove/Lewisburg, PA The numbers following the station call letters are the total audience 12 years of age and older listening from 6 AM to Midnight.

WQKX/WKOK/WEGH/WVLY/WMLP subscribes to Arbitron Tapscan software
which enables us to obtain accurate ratings results from our market.

TAPSCAN Rank Report
Sunbury/Selinsgrove/Lewisburg, PA
Fall 2007 & Spring 2008 Tapscan
M-SU 6A-12M
PERSONS 12+ --- Population/Sample:167,100/1,226
Using Tapscan: Sunbury/Selinsgrove/Lewisburg, PA Metro
Stations Ranked by: CUME PERSONS

Stations	CUME PERSONS	CUME RATING
Sunbury Broadcasting Corporation	73,400	44.0%
Max Media	48,400	29.0%
Clear Channel	47,500	28.5%
Backyard Broadcasting	38,800	23.3%

Tapscan Geography: SUNBURY/SELINSGROVE/LEWISBURG, PA METRO

Stations	AQH Persons	AQH SHARE
Sunbury Broadcasting Corporation	5,700	25.0%
Max Media	3,100	14.5%
Backyard Broadcasting	2,600	12.1%
Clear Channel	2,500	11.7%

Tapscan Geography: SUNBURY/SELINSGROVE/LEWISBURG, PA METRO

Sunbury/Selinsgrove/Lewisburg, PA Market Counties:
MONTOUR, PA, NORTHUMBERLAND, PA , SNYDER, PA
UNION, PA

Stations qualify to be reported if they are in the top 5 and have received five or more minutes of listening in at least 10 diaries in the market, Monday-Sunday, 6am / Midnight, during the survey period.

Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service and is not accredited by the Electronic Media Rating Council (EMRC}.